THEGATHER | Spirit of Christmas

THEGATHER, a knitwear brand, asked us to design and build their stand for Spirit of Christmas at Olympia London. The brief was a 3x2m space that felt warm, simple and true to the brand, and that worked within their budget.

We kept the design minimal so the knitwear could do the talking. The stand is made of reusable modular walls finished in painted panelling, so THEGATHER can put them back up at future shows. We fitted solid timber shelves on black steel brackets with hanging rails underneath, made a timber counter with a gathered cotton skirt, and mounted yarn cones on timber pegs so the wall shows how the pieces are made.

Everything was built here, and we handled the install, lighting and takedown, so the team could just turn up and sell.